Gordon Dmytriw

Gord has spent 35 years in the sales and marketing arenas, recently retiring from his day-to-day responsibilities as Chief Strategy Officer at Think Shift, an advertising agency based in Winnipeg, MB.

Gord’s focus at Think Shift was working with clients to set strategic direction, develop brand strategies as well as assessing and ensuring their cultures were aligned and able to support.

While there’s a lot to the practice of ensuring a company's culture can keep the promises its brand makes, it starts with helping Leaders be intentional about the kind of culture they want to nurture.  Get that clear and you have the makings of a true work force - a force that works to deliver value for shareholders, employees and customers. 

Gord provides advice, tools and training in the areas culture development and implementation, leadership development, brand positioning and strategic planning.

Expertise

  • Organizational narrative development

  • Brand strategy and positioning 

  • Culture assessments

  • Culture design and development

  • Strategy and planning facilitation

  • Lumina personality profiling and coaching

Insights

Strong brands are built from the inside out.  It starts with leaders who recognize the importance of the stories they tell because they understand that stories are the levers that motivate people to create the kind of culture that builds a brand’s value. Show me a brand with challenges, a culture that’s not firing on all cylinders, or a management team that’s out of alignment, and I’ll show you a story waiting to be retold and ideas about how to tell it and make it stick.